Jack Lawlor Realty Co. opened its first office in Sterling, Virginia on July 1, 1984 and quickly established a niche in the Northern Virginia real estate market. Jack Lawlor, Principal Broker, founded the company after working in the real estate industry for eight years. His business philosophy was to offer his clients excellent service at the lowest competitive rates. This allowed him to take care of his ever growing family, as well as the families of those who needed his real estate services.
As Loudoun County’s first full service provider at 4.5% total commission, Jack Lawlor Realty Co. achieved considerable success and unprecedented growth. Just one year after opening its doors, the company had grown to 21 agents; by 1987 there were 46. In 1988, Jack Lawlor Realty Co. achieved a significant milestone, having saved clients $1,000,000.00 in commission (money saved compared to a 6% commission). 1989 marked another achievement, as the company’s one-year gross sales volume was over $97 million, with 199 homes sold. Business was booming and the company was growing fast. By 1990, Jack Lawlor Realty Co. had grown to seven offices located in Sterling, Centreville, Fairfax, Reston, Burke, Manassas, and Gaithersburg, Maryland. Jack’s team included over 100 agents and the company was ranked the 22nd largest real estate firm in the Washington Metro area.
In the early 1990s, poised for continued growth in the expanding Northern Virginia market, Jack Lawlor Realty Co. and its founder decided to change direction. The demands of running a large company, maintaining personalized client service, and being a successful parent and husband had reached a tipping point, and Jack was ready for a change. He wanted to have more time for his family while still offering top-notch service to his clients. From 1991-2001, Jack guided the process of downsizing, and by 2002, the company was back to one office in Sterling. Jack Lawlor Realty Co. moved from Sterling to Ashburn in 2008 and now maintains a base of 10-20 agents. The company’s philosophy and commission structure remain the same. Since opening its doors in 1984, Jack Lawlor Realty Co. has charged only 4.5% commission. 3% is always distributed to the agent representing the buyer, while the remaining 1.5% covers listing the property and seller representation.
Today, Jack Lawlor Realty Co. is a boutique real estate company providing premium service and maintaining its original 4.5% commission structure. Much of the company’s business comes from repeat clients and their referrals. Client satisfaction is the company’s top priority, built on the foundation of treating everyone with honesty and respect. Jack continues to manage and run the family owned firm, which sets itself apart from other companies in the area. Our agents, although independent contractors, work closely together and support each other allowing for successful and smooth transactions. Five of Jack’s agents include his daughters Jacqueline and Christin and his daughters-in-law Dana, Lindsay, and Laura. Almost all of the other agents have been with the company for over 20 years. When it comes to agents, the company stresses quality over quantity.